We’ve officially entered the Golden Age of the Internet, where Google is king and Amazon is queen, yet there are still many businesses that don’t have websites set up. Maybe the owners think they’re too small, just them and one or two employees, or perhaps their good or service isn’t really something that can be sold online.
While both may seem like valid points, the fact is that having a website for your business is an absolute essential, no matter what you’re selling or what service you provide. Not all people use the Internet simply for shopping. It’s also an invaluable research tool.
Need a little more convincing? Read on to learn about why your business needs a webpage now.
Open all day, every day
The best reason for having a site is the accessibility it provides. Even when your store is closed and your employees have gone home, your customers still have a way of finding out about you on their own time.
By simply having a presence online, your chances of being found by new customers increases indefinitely, much more than it would if you were to hand out a stack of business cards.
Make a positive first impression
Consumers have gotten savvier and more determined to find a good service and a knockout deal. Rather than visiting store after store or calling one service and then another, people are taking to the Internet to find out all they can on a business, good or service.
Chances are many of your customers will first learn about your business from visiting your site, which then becomes your first opportunity to make a lasting, positive impression. A site that looks clean and is easy to navigate makes a big difference with consumers while a confusing one will drive them away.
Even if you’re not selling your good or service online, a webpage will direct readers looking to contact you, which then leads us to…
Showcase yourself and your message
Whether you’re an artist or you manufacture a good, you have a message. Maybe you love painting landscapes or you’re dedicated to creating environmentally-friendly products. Whatever you do or represent, a webpage is a great way to show off your talents and products for your customers to see.
Reachable anywhere
The days of the phone book have long since passed and the browser is increasingly losing its users. Not all customers are sitting at home searching for a business on their laptops. Many are on the go, searching for a product or service on their phone or tablet, and if they can’t find you, then they’ll go to the person they can find: your competitor.
A responsive design site allows users to quickly pull up your information and get in contact with you wherever they are. These sites are designed to adjust to any screen size, whether it’s a browser, tablet or phone. Consumers won’t miss out on your important information.
Gain credibility
Before the Internet, most people combed through the yellow pages when they needed to call a car mechanic or find a pet groomer. If you weren’t listed, then you probably weren’t credible. The Internet has taken this a step further. It’s no longer enough to be listed in Google search results. You need a webpage to prove that you’re a credible business.
By not having a website, you deprive your potential customers of the opportunity to get to know you and your company a little better. The searching customer will probably go with your competitor, who does have a webpage, because he or she feels that the other company is more trustworthy.
Don’t let (not having) a website hold you back.
Read more at: www.business2community.com
Author: George Glover
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